Google product taxonomy · 2021-09-21
Personal Care
The Google product category ID for Personal Care is 2915. It sits under Health & Beauty and has 19 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 19 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
This branch20
Personal Care2915
Back Care493Cosmetics473Cotton Balls4929Cotton Swabs2934Deodorant & Anti-Perspirant484Ear Care506Enema Kits & Supplies7134Feminine Sanitary Supplies485Foot Care515Hair Care486Massage & Relaxation5663Oral Care526Personal Lubricants777Shaving & Grooming528Sleeping Aids4076Spray Tanning Tents6921Tanning Beds472Tweezers2656Vision Care1380- Category ID
- 2915
- Direct subcategories
- 19
- Categories below it in total
- 248
- Depth, on a branch that runs 7
- 2 / 7
- Others at this level
- 2
- Parent category
- Health & Beauty
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Personal Care is the largest of the 3 categories under Health & Beauty, with 248 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Personal CareCosmeticsCosmetic ToolsMakeup ToolsFalse Eyelash AccessoriesFalse Eyelash Adhesive
The longest route down from here runs 5 more levels, ending at False Eyelash Adhesive (7256) on level 7: Personal Care › Cosmetics › Cosmetic Tools › Makeup Tools › False Eyelash Accessories › False Eyelash Adhesive. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Health Care | 491 | 25 | 89 | 3 |
| Personal Care — this page | 2915 | 19 | 248 | 5 |
| Jewelry Cleaning & Care | 5573 | 5 | 5 | 1 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (2915) or the full path ("Health & Beauty > Personal Care"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 19 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 2915 |
| SKU-1001 | Your product title | Health & Beauty > Personal Care |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 2915, is the form that does not depend on how the file is quoted.
What sits under Personal Care
19 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Cosmetics (473) is the largest with 112 categories beneath it, so most of what sits under Personal Care sits under that one name. 12 of the 19 carry subcategories of their own and the remaining 7 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
- 493Back Care+1 subcategories below it
- 473Cosmetics+9 subcategories below it
- 4929Cotton Balls
- 2934Cotton Swabs
- 484Deodorant & Anti-Perspirant+2 subcategories below it
- 506Ear Care+8 subcategories below it
- 7134Enema Kits & Supplies
- 485Feminine Sanitary Supplies+5 subcategories below it
- 515Foot Care+5 subcategories below it
- 486Hair Care+13 subcategories below it
- 5663Massage & Relaxation+8 subcategories below it
- 526Oral Care+20 subcategories below it
- 777Personal Lubricants
- 528Shaving & Grooming+13 subcategories below it
- 4076Sleeping Aids+4 subcategories below it
- 6921Spray Tanning Tents
- 472Tanning Beds
- 2656Tweezers
- 1380Vision Care+7 subcategories below it
Questions about Personal Care
What is the Google product category ID for Personal Care?
2915. The full path, "Health & Beauty > Personal Care", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Personal Care or one of its subcategories?
Prefer a subcategory when one fits: Personal Care has 19 directly below it, starting with Back Care (493), Cosmetics (473), Cotton Balls (4929), and 248 in total further down. 2915 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Personal Care sit in the taxonomy?
At level 2, under Health & Beauty (469). The chain from the top is Health & Beauty → Personal Care. If your product does not belong under Health & Beauty, it does not belong here either — check the level above before going deeper.
What should I use if Personal Care is not quite right?
Look across the rest of Health & Beauty first — there are 2 other categories at this level: Health Care (491), Jewelry Cleaning & Care (5573). If none of them fits either, the problem is higher up: go back to Health & Beauty (469) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Personal Care?
5 levels more. The longest route down from Personal Care is Personal Care > Cosmetics > Cosmetic Tools > Makeup Tools > False Eyelash Accessories > False Eyelash Adhesive, ending at False Eyelash Adhesive (7256) on level 7. Not every branch below Personal Care runs that far, so the category that fits your product may stop earlier than this one does.
How big is Personal Care compared with the categories next to it?
It is the largest of the 3 at its level, carrying 248 categories below it. Inside it, Cosmetics (473) is the biggest branch with 112 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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