Analyze Amazon reviews

Amazon does not let sellers export review text. Asked exactly this on the Seller Central forums, Amazon answered that downloading customer reviews is not an option.

Free, no account. The label set starts on Ecommerce, which is the one that fits Amazon. Swap it or add your own above.

Documented export steps: 0
Caveats verified against the docs: 4
Official sources read: 2
Topic labels in this preset: 8
Export route: No official export
Label set: Ecommerce
Free paste limit: 30 reviews
Last checked: 19 September 2026

There is no export

We checked Amazon’s own documentation rather than guessing. There is no official way to download the review text, so this page does not invent a menu path for one.

Before you trust the file

With no export to download, the question becomes what you can still work with. Below is what Amazon limits, what to do instead, and how to line up whatever you collect with the three columns the analyzer needs.

What to watch for

Voice of the Customer and Seller Feedback are downloadable; product reviews are not. Amazon's own answer names those two as the alternatives.
The Customer Reviews tool in Seller Central was deprecated on 30 September 2025 and folded into Voice of the Customer.
Brand Analytics exports, including the SP-API brand analytics reports, are search and purchase data. There is no review text in them.
Scraping the public review pages is against Amazon's terms. This page will not tell you how to do it.

If that does not work

Two honest options. Download Voice of the Customer for the defect and returns comments and analyse that — it is the closest thing Amazon gives you. Or paste reviews off your own product pages, thirty at a time, free.

Mapping the columns

A Voice of the Customer download is per-ASIN with a comment column. Map the comment as the review text; there is no star rating in it.

Straight from Amazon

Checked on 19 September 2026. Platforms change these screens without notice. If a step here is stale, the link above is the version that counts.

Ecommerce preset · 8 labels

What the analyzer looks for in Amazon reviews

Each review is checked against every label separately, and a label is attached when its probability is 0.65 or higher — so one review can be about two topics at once. The definitions below are the ones the model is given, word for word.

Product quality: The reviewer comments on how well made the item is — materials, finish, whether it works as described, or whether it arrived defective.
Shipping & delivery: The reviewer comments on how long delivery took, the carrier, tracking, or the state of the parcel on arrival. Damage caused in transit counts here as well as under quality.
Price & value: The reviewer comments on the price, on whether the item was worth what they paid, or on a discount or price change.
Sizing & fit: The reviewer comments on size, fit, or dimensions — runs small, runs large, does not match the size chart, does not fit the space or device it was bought for.
Customer service: The reviewer describes contact with the seller or support: response time, helpfulness, or being ignored.
Packaging: The reviewer comments on the packaging itself — how it was boxed, excess or insufficient material, presentation, or whether it was suitable for a gift.
Returns & refunds: The reviewer describes returning the item, requesting a refund or exchange, or the cost and difficulty of doing so.
Durability: The reviewer comments on how the item held up over time — broke after a period of use, wore out, or is still going strong after months.

How severity is scored

Severity rates the problem, not the wording. Reviews at 4 or above are counted as urgent.

1Positive or neutral feedback. Nothing is wrong and nothing needs fixing.
2A minor gripe stated in passing. The reviewer is broadly satisfied and would buy again.
3A real problem that annoyed the reviewer but did not stop them using what they bought.
4A significant problem: the item or app did not do what they needed, or they wasted real time or money on it.
5A severe problem. The reviewer was harmed, lost money they have not recovered, is warning other buyers off, or reports a safety or data issue.

What you get back

A summary counted in code — the sentiment split, topics ordered by how many negative or mixed reviews they hold, and three real quotes per topic — plus two downloads:

reviews-analyzed.csv — one row per review with 10 fixed columns, then a decision and a probability for every label.
review-summary.json — the same summary the page shows, for your own reporting.
A needs-a-reply flag on each review, set when its probability is 0.5 or more, so the customers still waiting are not lost in the counts.

Columns: review_index, review_text, rating, review_date, sentiment, sentiment_confidence, severity, severity_confidence, needs_response, needs_response_probability

Questions about Amazon reviews

Can I export my Amazon reviews?

Amazon does not let sellers export review text. Asked exactly this on the Seller Central forums, Amazon answered that downloading customer reviews is not an option.

What if I cannot get a file out of Amazon?

Which columns should I map?

A Voice of the Customer download is per-ASIN with a comment column. Map the comment as the review text; there is no star rating in it.

How many Amazon reviews can I analyze for free?

Up to 30 pasted reviews per run, with no account. Larger files use prepaid credits, one per review, and the first reviews of any upload are previewed free.

Can I add my own topics?

Yes. Add up to 10 custom labels alongside the Ecommerce preset. Each one is asked as its own question, so it is counted the same way as a built-in label.

After the analysis

Terms used on this page: sentiment analysis, review severity, actionable review.

All eight platforms, side by side

Every one was checked against its own documentation. The route is the finding, and the counts are how much there was to say about it. Two of the eight have no way out at all, which is worth knowing before you go looking.

Review export routes for all eight supported platforms, with the number of documented steps, verified caveats and official sources behind each finding.
Platform	Route out	Steps	Caveats	Sources
Google Play	Official CSV export	4	4	1
App Store	API only	3	3	2
Steam	API only	4	5	3
Etsy	Official export, wrong format	4	2	1
Shopify	Via your review app	3	3	2
WooCommerce	Via your review app	3	3	2
Trustpilot	No official export	0	4	2
Amazon	No official export	0	4	2