Google product taxonomy · 2021-09-21
Incense
The Google product category ID for Incense is 3686, written as a path "Home & Garden > Decor > Home Fragrances > Incense". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Home Fragrances.
- Category ID
- 3686
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 4
- 4 / 4
- Others at this level
- 5
- Parent category
- Home Fragrances
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Incense is second largest of the 6 categories under Home Fragrances, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Candles | 588 | 0 | 0 | 0 |
| Incense — this page | 3686 | 0 | 0 | 0 |
| Air Fresheners | 3898 | 0 | 0 | 0 |
| Potpourri | 4740 | 0 | 0 | 0 |
| Fragrance Oil | 5847 | 0 | 0 | 0 |
| Wax Tarts | 6767 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (3686) or the full path ("Home & Garden > Decor > Home Fragrances > Incense"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 3686 |
| SKU-1001 | Your product title | Home & Garden > Decor > Home Fragrances > Incense |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 3686, is the form that does not depend on how the file is quoted.
Questions about Incense
What is the Google product category ID for Incense?
3686. The full path, "Home & Garden > Decor > Home Fragrances > Incense", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Incense available?
No. Incense is a leaf of Google's taxonomy at level 4, so 3686 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Incense sit in the taxonomy?
At level 4, under Home Fragrances (592). The chain from the top is Home & Garden → Decor → Home Fragrances → Incense. If your product does not belong under Home Fragrances, it does not belong here either — check the level above before going deeper.
What should I use if Incense is not quite right?
Look across the rest of Home Fragrances first — there are 5 other categories at this level: Air Fresheners (3898), Candles (588), Fragrance Oil (5847), Potpourri (4740), Wax Tarts (6767). If none of them fits either, the problem is higher up: go back to Home Fragrances (592) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Incense compared with the categories next to it?
It is second largest of the 6 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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