Google product taxonomy · 2021-09-21
Gift Giving
The Google product category ID for Gift Giving is 2559. It sits under Party & Celebration and has 6 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 6 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 2559
- Direct subcategories
- 6
- Categories below it in total
- 11
- Depth, on a branch that runs 5
- 3 / 5
- Others at this level
- 3
- Parent category
- Party & Celebration
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Gift Giving is second largest of the 4 categories under Party & Celebration, with 11 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Gift GivingGift WrappingGift Bags
The longest route down from here runs 2 more levels, ending at Gift Bags (5838) on level 5: Gift Giving › Gift Wrapping › Gift Bags. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Party Supplies | 96 | 29 | 32 | 3 |
| Special Effects | 408 | 5 | 5 | 1 |
| Gift Giving — this page | 2559 | 6 | 11 | 2 |
| Trophies & Awards | 5868 | 5 | 5 | 1 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (2559) or the full path ("Arts & Entertainment > Party & Celebration > Gift Giving"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 6 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 2559 |
| SKU-1001 | Your product title | Arts & Entertainment > Party & Celebration > Gift Giving |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 2559, is the form that does not depend on how the file is quoted.
What sits under Gift Giving
6 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Gift Wrapping (94) is the largest with 5 categories beneath it, so most of what sits under Gift Giving sits under that one name. 1 of the 6 carry subcategories of their own and the remaining 5 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
Questions about Gift Giving
What is the Google product category ID for Gift Giving?
2559. The full path, "Arts & Entertainment > Party & Celebration > Gift Giving", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Gift Giving or one of its subcategories?
Prefer a subcategory when one fits: Gift Giving has 6 directly below it, starting with Corsage & Boutonnière Pins (6100), Corsages & Boutonnières (5916), Fresh Cut Flowers (2899), and 11 in total further down. 2559 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Gift Giving sit in the taxonomy?
At level 3, under Party & Celebration (5709). The chain from the top is Arts & Entertainment → Party & Celebration → Gift Giving. If your product does not belong under Party & Celebration, it does not belong here either — check the level above before going deeper.
What should I use if Gift Giving is not quite right?
Look across the rest of Party & Celebration first — there are 3 other categories at this level: Party Supplies (96), Special Effects (408), Trophies & Awards (5868). If none of them fits either, the problem is higher up: go back to Party & Celebration (5709) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Gift Giving?
2 levels more. The longest route down from Gift Giving is Gift Giving > Gift Wrapping > Gift Bags, ending at Gift Bags (5838) on level 5. Not every branch below Gift Giving runs that far, so the category that fits your product may stop earlier than this one does.
How big is Gift Giving compared with the categories next to it?
It is second largest of the 4 at its level, carrying 11 categories below it. Inside it, Gift Wrapping (94) is the biggest branch with 5 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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