Google product taxonomy · 2021-09-21
Gift Wrapping
The Google product category ID for Gift Wrapping is 94. It sits under Gift Giving and has 5 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 5 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 94
- Direct subcategories
- 5
- Categories below it in total
- 5
- Depth, on a branch that runs 5
- 4 / 5
- Others at this level
- 5
- Parent category
- Gift Giving
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Gift Wrapping is the largest of the 6 categories under Gift Giving, with 5 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Gift WrappingGift Bags
The longest route down from here runs 1 more level, ending at Gift Bags (5838) on level 5: Gift Wrapping › Gift Bags. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Gift Cards & Certificates | 53 | 0 | 0 | 0 |
| Gift Wrapping — this page | 94 | 5 | 5 | 1 |
| Greeting & Note Cards | 95 | 0 | 0 | 0 |
| Fresh Cut Flowers | 2899 | 0 | 0 | 0 |
| Corsages & Boutonnières | 5916 | 0 | 0 | 0 |
| Corsage & Boutonnière Pins | 6100 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (94) or the full path ("Arts & Entertainment > Party & Celebration > Gift Giving > Gift Wrapping"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 5 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 94 |
| SKU-1001 | Your product title | Arts & Entertainment > Party & Celebration > Gift Giving > Gift Wrapping |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 94, is the form that does not depend on how the file is quoted.
What sits under Gift Wrapping
5 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
All 5 of them are leaves: none of the subcategories under Gift Wrapping continues any further, so one of those 5 names is the most specific value this branch can give you.
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Gift Wrapping
What is the Google product category ID for Gift Wrapping?
94. The full path, "Arts & Entertainment > Party & Celebration > Gift Giving > Gift Wrapping", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Gift Wrapping or one of its subcategories?
Prefer a subcategory when one fits: Gift Wrapping has 5 directly below it, starting with Gift Bags (5838), Gift Boxes & Tins (5091), Gift Tags & Labels (8213), and 5 in total further down. 94 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Gift Wrapping sit in the taxonomy?
At level 4, under Gift Giving (2559). The chain from the top is Arts & Entertainment → Party & Celebration → Gift Giving → Gift Wrapping. If your product does not belong under Gift Giving, it does not belong here either — check the level above before going deeper.
What should I use if Gift Wrapping is not quite right?
Look across the rest of Gift Giving first — there are 5 other categories at this level: Corsage & Boutonnière Pins (6100), Corsages & Boutonnières (5916), Fresh Cut Flowers (2899), Gift Cards & Certificates (53), Greeting & Note Cards (95). If none of them fits either, the problem is higher up: go back to Gift Giving (2559) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Gift Wrapping?
1 level more. The longest route down from Gift Wrapping is Gift Wrapping > Gift Bags, ending at Gift Bags (5838) on level 5. Not every branch below Gift Wrapping runs that far, so the category that fits your product may stop earlier than this one does.
How big is Gift Wrapping compared with the categories next to it?
It is the largest of the 6 at its level, carrying 5 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Gift Wrapping and Gift Cards & Certificates?
They sit side by side under Gift Giving and start with the same word, which is why they get swapped. Gift Wrapping is 94; Gift Cards & Certificates is 53. The paths are the reliable way to tell them apart — compare "Arts & Entertainment > Party & Celebration > Gift Giving > Gift Wrapping" with "Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates" before you submit.
Not sure this is the one?
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