Google product taxonomy · 2021-09-21
Eye Shadow
The Google product category ID for Eye Shadow is 2904, written as a path "Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Shadow". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Eye Makeup.
- Category ID
- 2904
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 6
- 6 / 6
- Others at this level
- 7
- Parent category
- Eye Makeup
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Eye Shadow is fifth largest of the 8 categories under Eye Makeup, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Eyebrow Enhancers | 2686 | 0 | 0 | 0 |
| False Eyelashes | 2761 | 0 | 0 | 0 |
| Eyeliner | 2807 | 0 | 0 | 0 |
| Mascara | 2834 | 0 | 0 | 0 |
| Eye Shadow — this page | 2904 | 0 | 0 | 0 |
| Lash & Brow Growth Treatments | 6340 | 0 | 0 | 0 |
| Mascara Primer | 8219 | 0 | 0 | 0 |
| Eye Primer | 8220 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (2904) or the full path ("Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Shadow"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 2904 |
| SKU-1001 | Your product title | Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Shadow |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 2904, is the form that does not depend on how the file is quoted.
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Eye Shadow
What is the Google product category ID for Eye Shadow?
2904. The full path, "Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Shadow", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Eye Shadow available?
No. Eye Shadow is a leaf of Google's taxonomy at level 6, so 2904 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Eye Shadow sit in the taxonomy?
At level 6, under Eye Makeup (2779). The chain from the top is Health & Beauty → Personal Care → Cosmetics → Makeup → Eye Makeup → Eye Shadow. If your product does not belong under Eye Makeup, it does not belong here either — check the level above before going deeper.
What should I use if Eye Shadow is not quite right?
Look across the rest of Eye Makeup first — there are 7 other categories at this level: Eye Primer (8220), Eyebrow Enhancers (2686), Eyeliner (2807), False Eyelashes (2761), Lash & Brow Growth Treatments (6340), Mascara (2834), and 1 more. If none of them fits either, the problem is higher up: go back to Eye Makeup (2779) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Eye Shadow compared with the categories next to it?
It is fifth largest of the 8 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Eye Shadow and Eye Primer?
They sit side by side under Eye Makeup and start with the same word, which is why they get swapped. Eye Shadow is 2904; Eye Primer is 8220. The paths are the reliable way to tell them apart — compare "Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Shadow" with "Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Eye Primer" before you submit.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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