Google product taxonomy · 2021-09-21
Liquor & Spirits
The Google product category ID for Liquor & Spirits is 417. It sits under Alcoholic Beverages and has 9 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 9 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 417
- Direct subcategories
- 9
- Categories below it in total
- 11
- Depth, on a branch that runs 6
- 4 / 6
- Others at this level
- 6
- Parent category
- Alcoholic Beverages
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Liquor & Spirits is the largest of the 7 categories under Alcoholic Beverages, with 11 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Liquor & SpiritsShochu & SojuShochu
The longest route down from here runs 2 more levels, ending at Shochu (543642) on level 6: Liquor & Spirits › Shochu & Soju › Shochu. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Beer | 414 | 0 | 0 | 0 |
| Liquor & Spirits — this page | 417 | 9 | 11 | 2 |
| Wine | 421 | 0 | 0 | 0 |
| Cocktail Mixes | 5725 | 2 | 2 | 1 |
| Flavored Alcoholic Beverages | 5887 | 0 | 0 | 0 |
| Hard Cider | 6761 | 0 | 0 | 0 |
| Bitters | 7486 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (417) or the full path ("Food, Beverages & Tobacco > Beverages > Alcoholic Beverages > Liquor & Spirits"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 9 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 417 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Beverages > Alcoholic Beverages > Liquor & Spirits" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Beverages > Alcoholic Beverages > Liquor & Spirits" into 2 columns and the row stops lining up with its header. The numeric ID, 417, contains no comma.
What sits under Liquor & Spirits
9 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Shochu & Soju (502976) is the largest with 2 categories beneath it, so most of what sits under Liquor & Spirits sits under that one name. 1 of the 9 carry subcategories of their own and the remaining 8 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
Questions about Liquor & Spirits
What is the Google product category ID for Liquor & Spirits?
417. The full path, "Food, Beverages & Tobacco > Beverages > Alcoholic Beverages > Liquor & Spirits", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Liquor & Spirits or one of its subcategories?
Prefer a subcategory when one fits: Liquor & Spirits has 9 directly below it, starting with Absinthe (505761), Brandy (2364), Gin (1671), and 11 in total further down. 417 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Liquor & Spirits sit in the taxonomy?
At level 4, under Alcoholic Beverages (499676). The chain from the top is Food, Beverages & Tobacco → Beverages → Alcoholic Beverages → Liquor & Spirits. If your product does not belong under Alcoholic Beverages, it does not belong here either — check the level above before going deeper.
What should I use if Liquor & Spirits is not quite right?
Look across the rest of Alcoholic Beverages first — there are 6 other categories at this level: Beer (414), Bitters (7486), Cocktail Mixes (5725), Flavored Alcoholic Beverages (5887), Hard Cider (6761), Wine (421). If none of them fits either, the problem is higher up: go back to Alcoholic Beverages (499676) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Liquor & Spirits?
2 levels more. The longest route down from Liquor & Spirits is Liquor & Spirits > Shochu & Soju > Shochu, ending at Shochu (543642) on level 6. Not every branch below Liquor & Spirits runs that far, so the category that fits your product may stop earlier than this one does.
How big is Liquor & Spirits compared with the categories next to it?
It is the largest of the 7 at its level, carrying 11 categories below it. Inside it, Shochu & Soju (502976) is the biggest branch with 2 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
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