Google product taxonomy · 2021-09-21
Beverages
The Google product category ID for Beverages is 413. It sits under Food, Beverages & Tobacco and has 15 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 15 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 413
- Direct subcategories
- 15
- Categories below it in total
- 41
- Depth, on a branch that runs 6
- 2 / 6
- Others at this level
- 2
- Parent category
- Food, Beverages & Tobacco
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Beverages is second largest of the 3 categories under Food, Beverages & Tobacco, with 41 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
BeveragesAlcoholic BeveragesLiquor & SpiritsShochu & SojuShochu
The longest route down from here runs 4 more levels, ending at Shochu (543642) on level 6: Beverages › Alcoholic Beverages › Liquor & Spirits › Shochu & Soju › Shochu. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Beverages — this page | 413 | 15 | 41 | 4 |
| Food Items | 422 | 19 | 311 | 4 |
| Tobacco Products | 435 | 6 | 8 | 2 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (413) or the full path ("Food, Beverages & Tobacco > Beverages"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 15 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 413 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Beverages" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Beverages" into 2 columns and the row stops lining up with its header. The numeric ID, 413, contains no comma.
What sits under Beverages
15 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Alcoholic Beverages (499676) is the largest with 20 categories beneath it, so most of what sits under Beverages sits under that one name. 2 of the 15 carry subcategories of their own and the remaining 13 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
Questions about Beverages
What is the Google product category ID for Beverages?
413. The full path, "Food, Beverages & Tobacco > Beverages", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Beverages or one of its subcategories?
Prefer a subcategory when one fits: Beverages has 15 directly below it, starting with Alcoholic Beverages (499676), Buttermilk (6797), Coffee (1868), and 41 in total further down. 413 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Beverages sit in the taxonomy?
At level 2, under Food, Beverages & Tobacco (412). The chain from the top is Food, Beverages & Tobacco → Beverages. If your product does not belong under Food, Beverages & Tobacco, it does not belong here either — check the level above before going deeper.
What should I use if Beverages is not quite right?
Look across the rest of Food, Beverages & Tobacco first — there are 2 other categories at this level: Food Items (422), Tobacco Products (435). If none of them fits either, the problem is higher up: go back to Food, Beverages & Tobacco (412) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Beverages?
4 levels more. The longest route down from Beverages is Beverages > Alcoholic Beverages > Liquor & Spirits > Shochu & Soju > Shochu, ending at Shochu (543642) on level 6. Not every branch below Beverages runs that far, so the category that fits your product may stop earlier than this one does.
How big is Beverages compared with the categories next to it?
It is second largest of the 3 at its level, carrying 41 categories below it. Inside it, Alcoholic Beverages (499676) is the biggest branch with 20 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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