Google product taxonomy · 2021-09-21
Cereal Bars
The Google product category ID for Cereal Bars is 543651, written as a path "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Cereal Bars". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Cereal & Granola Bars.
This level2
- Category ID
- 543651
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 5
- 5 / 5
- Others at this level
- 1
- Parent category
- Cereal & Granola Bars
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Cereal Bars is the largest of the 2 categories under Cereal & Granola Bars, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Cereal Bars — this page | 543651 | 0 | 0 | 0 |
| Granola Bars | 543652 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (543651) or the full path ("Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Cereal Bars"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 543651 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Cereal Bars" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Cereal Bars" into 2 columns and the row stops lining up with its header. The numeric ID, 543651, contains no comma.
Questions about Cereal Bars
What is the Google product category ID for Cereal Bars?
543651. The full path, "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars > Cereal Bars", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Cereal Bars available?
No. Cereal Bars is a leaf of Google's taxonomy at level 5, so 543651 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Cereal Bars sit in the taxonomy?
At level 5, under Cereal & Granola Bars (5747). The chain from the top is Food, Beverages & Tobacco → Food Items → Snack Foods → Cereal & Granola Bars → Cereal Bars. If your product does not belong under Cereal & Granola Bars, it does not belong here either — check the level above before going deeper.
What should I use if Cereal Bars is not quite right?
Look across the rest of Cereal & Granola Bars first — there are 1 other category at this level: Granola Bars (543652). If none of them fits either, the problem is higher up: go back to Cereal & Granola Bars (5747) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Cereal Bars compared with the categories next to it?
It is the largest of the 2 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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