Google product taxonomy · 2021-09-21
Cereal & Granola Bars
The Google product category ID for Cereal & Granola Bars is 5747. It sits under Snack Foods and has 2 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 2 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
This branch3
Cereal & Granola Bars5747
Cereal Bars543651Granola Bars543652- Category ID
- 5747
- Direct subcategories
- 2
- Categories below it in total
- 2
- Depth, on a branch that runs 5
- 4 / 5
- Others at this level
- 17
- Parent category
- Snack Foods
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Cereal & Granola Bars is the largest of the 18 categories under Snack Foods, with 2 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Cereal & Granola BarsCereal Bars
The longest route down from here runs 1 more level, ending at Cereal Bars (543651) on level 5: Cereal & Granola Bars › Cereal Bars. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Crackers | 1445 | 0 | 0 | 0 |
| Popcorn | 1534 | 0 | 0 | 0 |
| Chips | 2392 | 0 | 0 | 0 |
| Puffed Rice Cakes | 2432 | 0 | 0 | 0 |
| Jerky | 3284 | 0 | 0 | 0 |
| Pretzels | 3446 | 0 | 0 | 0 |
| Pudding & Gelatin Snacks | 5743 | 0 | 0 | 0 |
| Fruit Snacks | 5744 | 0 | 0 | 0 |
| Trail & Snack Mixes | 5745 | 0 | 0 | 0 |
| Croutons | 5746 | 0 | 0 | 0 |
| Cereal & Granola Bars — this page | 5747 | 2 | 2 | 1 |
| Cheese Puffs | 6192 | 0 | 0 | 0 |
| Pork Rinds | 6194 | 0 | 0 | 0 |
| Snack Cakes | 6785 | 0 | 0 | 0 |
| Salad Toppings | 6847 | 0 | 0 | 0 |
| Breadsticks | 7159 | 0 | 0 | 0 |
| Sticky Rice Cakes | 7327 | 0 | 0 | 0 |
| Sesame Sticks | 7427 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (5747) or the full path ("Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 2 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 5747 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars" into 2 columns and the row stops lining up with its header. The numeric ID, 5747, contains no comma.
What sits under Cereal & Granola Bars
2 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
All 2 of them are leaves: none of the subcategories under Cereal & Granola Bars continues any further, so one of those 2 names is the most specific value this branch can give you.
Questions about Cereal & Granola Bars
What is the Google product category ID for Cereal & Granola Bars?
5747. The full path, "Food, Beverages & Tobacco > Food Items > Snack Foods > Cereal & Granola Bars", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Cereal & Granola Bars or one of its subcategories?
Prefer a subcategory when one fits: Cereal & Granola Bars has 2 directly below it, starting with Cereal Bars (543651), Granola Bars (543652), and 2 in total further down. 5747 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Cereal & Granola Bars sit in the taxonomy?
At level 4, under Snack Foods (423). The chain from the top is Food, Beverages & Tobacco → Food Items → Snack Foods → Cereal & Granola Bars. If your product does not belong under Snack Foods, it does not belong here either — check the level above before going deeper.
What should I use if Cereal & Granola Bars is not quite right?
Look across the rest of Snack Foods first — there are 17 other categories at this level: Breadsticks (7159), Cheese Puffs (6192), Chips (2392), Crackers (1445), Croutons (5746), Fruit Snacks (5744), and 11 more. If none of them fits either, the problem is higher up: go back to Snack Foods (423) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Cereal & Granola Bars?
1 level more. The longest route down from Cereal & Granola Bars is Cereal & Granola Bars > Cereal Bars, ending at Cereal Bars (543651) on level 5. Not every branch below Cereal & Granola Bars runs that far, so the category that fits your product may stop earlier than this one does.
How big is Cereal & Granola Bars compared with the categories next to it?
It is the largest of the 18 at its level, carrying 2 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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