Google product taxonomy · 2021-09-21
Face Makeup
The Google product category ID for Face Makeup is 2571. It sits under Makeup and has 5 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 5 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 2571
- Direct subcategories
- 5
- Categories below it in total
- 5
- Depth, on a branch that runs 6
- 5 / 6
- Others at this level
- 6
- Parent category
- Makeup
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Face Makeup is second largest of the 7 categories under Makeup, with 5 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Face MakeupBlushes & Bronzers
The longest route down from here runs 1 more level, ending at Blushes & Bronzers (6305) on level 6: Face Makeup › Blushes & Bronzers. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Face Makeup — this page | 2571 | 5 | 5 | 1 |
| Lip Makeup | 2645 | 5 | 5 | 1 |
| Eye Makeup | 2779 | 8 | 8 | 1 |
| Temporary Tattoos | 3509 | 0 | 0 | 0 |
| Costume & Stage Makeup | 4779 | 0 | 0 | 0 |
| Body Makeup | 5978 | 2 | 2 | 1 |
| Makeup Finishing Sprays | 6072 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (2571) or the full path ("Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 5 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 2571 |
| SKU-1001 | Your product title | Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 2571, is the form that does not depend on how the file is quoted.
What sits under Face Makeup
5 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
All 5 of them are leaves: none of the subcategories under Face Makeup continues any further, so one of those 5 names is the most specific value this branch can give you.
Questions about Face Makeup
What is the Google product category ID for Face Makeup?
2571. The full path, "Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Face Makeup or one of its subcategories?
Prefer a subcategory when one fits: Face Makeup has 5 directly below it, starting with Blushes & Bronzers (6305), Face Powder (2980), Face Primer (8218), and 5 in total further down. 2571 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Face Makeup sit in the taxonomy?
At level 5, under Makeup (477). The chain from the top is Health & Beauty → Personal Care → Cosmetics → Makeup → Face Makeup. If your product does not belong under Makeup, it does not belong here either — check the level above before going deeper.
What should I use if Face Makeup is not quite right?
Look across the rest of Makeup first — there are 6 other categories at this level: Body Makeup (5978), Costume & Stage Makeup (4779), Eye Makeup (2779), Lip Makeup (2645), Makeup Finishing Sprays (6072), Temporary Tattoos (3509). If none of them fits either, the problem is higher up: go back to Makeup (477) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Face Makeup?
1 level more. The longest route down from Face Makeup is Face Makeup > Blushes & Bronzers, ending at Blushes & Bronzers (6305) on level 6. Not every branch below Face Makeup runs that far, so the category that fits your product may stop earlier than this one does.
How big is Face Makeup compared with the categories next to it?
It is second largest of the 7 at its level, carrying 5 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
Free, no account. Or map a whole catalog