Google product taxonomy · 2021-09-21
Face Powder
The Google product category ID for Face Powder is 2980, written as a path "Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Powder". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Face Makeup.
- Category ID
- 2980
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 6
- 6 / 6
- Others at this level
- 4
- Parent category
- Face Makeup
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Face Powder is second largest of the 5 categories under Face Makeup, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Foundations & Concealers | 2765 | 0 | 0 | 0 |
| Face Powder — this page | 2980 | 0 | 0 | 0 |
| Highlighters & Luminizers | 6304 | 0 | 0 | 0 |
| Blushes & Bronzers | 6305 | 0 | 0 | 0 |
| Face Primer | 8218 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (2980) or the full path ("Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Powder"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 2980 |
| SKU-1001 | Your product title | Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Powder |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 2980, is the form that does not depend on how the file is quoted.
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Face Powder
What is the Google product category ID for Face Powder?
2980. The full path, "Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Powder", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Face Powder available?
No. Face Powder is a leaf of Google's taxonomy at level 6, so 2980 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Face Powder sit in the taxonomy?
At level 6, under Face Makeup (2571). The chain from the top is Health & Beauty → Personal Care → Cosmetics → Makeup → Face Makeup → Face Powder. If your product does not belong under Face Makeup, it does not belong here either — check the level above before going deeper.
What should I use if Face Powder is not quite right?
Look across the rest of Face Makeup first — there are 4 other categories at this level: Blushes & Bronzers (6305), Face Primer (8218), Foundations & Concealers (2765), Highlighters & Luminizers (6304). If none of them fits either, the problem is higher up: go back to Face Makeup (2571) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Face Powder compared with the categories next to it?
It is second largest of the 5 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Face Powder and Face Primer?
They sit side by side under Face Makeup and start with the same word, which is why they get swapped. Face Powder is 2980; Face Primer is 8218. The paths are the reliable way to tell them apart — compare "Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Powder" with "Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Face Primer" before you submit.
Not sure this is the one?
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