Google product taxonomy · 2021-09-21
Grains, Rice & Cereal
The Google product category ID for Grains, Rice & Cereal is 431. It sits under Food Items and has 11 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 11 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 431
- Direct subcategories
- 11
- Categories below it in total
- 11
- Depth, on a branch that runs 4
- 3 / 4
- Others at this level
- 18
- Parent category
- Food Items
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Grains, Rice & Cereal is seventh largest of the 19 categories under Food Items, with 11 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Grains, Rice & CerealAmaranth
The longest route down from here runs 1 more level, ending at Amaranth (4683) on level 4: Grains, Rice & Cereal › Amaranth. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Food Gift Baskets | 136 | 0 | 0 | 0 |
| Snack Foods | 423 | 18 | 20 | 2 |
| Condiments & Sauces | 427 | 26 | 28 | 2 |
| Dairy Products | 428 | 8 | 8 | 1 |
| Fruits & Vegetables | 430 | 9 | 135 | 3 |
| Grains, Rice & Cereal — this page | 431 | 11 | 11 | 1 |
| Meat, Seafood & Eggs | 432 | 3 | 12 | 2 |
| Nuts & Seeds | 433 | 0 | 0 | 0 |
| Pasta & Noodles | 434 | 0 | 0 | 0 |
| Bakery | 1876 | 15 | 15 | 1 |
| Soups & Broths | 2423 | 0 | 0 | 0 |
| Cooking & Baking Ingredients | 2660 | 36 | 39 | 2 |
| Seasonings & Spices | 4608 | 4 | 4 | 1 |
| Candy & Chocolate | 4748 | 0 | 0 | 0 |
| Dips & Spreads | 5740 | 10 | 10 | 1 |
| Frozen Desserts & Novelties | 5788 | 3 | 3 | 1 |
| Tofu, Soy & Vegetarian Products | 5807 | 5 | 5 | 1 |
| Prepared Foods | 5814 | 2 | 2 | 1 |
| Candied & Chocolate Covered Fruit | 6219 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (431) or the full path ("Food, Beverages & Tobacco > Food Items > Grains, Rice & Cereal"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 11 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 431 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Food Items > Grains, Rice & Cereal" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Food Items > Grains, Rice & Cereal" into 3 columns and the row stops lining up with its header. The numeric ID, 431, contains no comma.
What sits under Grains, Rice & Cereal
11 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
All 11 of them are leaves: none of the subcategories under Grains, Rice & Cereal continues any further, so one of those 11 names is the most specific value this branch can give you.
Questions about Grains, Rice & Cereal
What is the Google product category ID for Grains, Rice & Cereal?
431. The full path, "Food, Beverages & Tobacco > Food Items > Grains, Rice & Cereal", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Grains, Rice & Cereal or one of its subcategories?
Prefer a subcategory when one fits: Grains, Rice & Cereal has 11 directly below it, starting with Amaranth (4683), Barley (4687), Buckwheat (4684), and 11 in total further down. 431 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Grains, Rice & Cereal sit in the taxonomy?
At level 3, under Food Items (422). The chain from the top is Food, Beverages & Tobacco → Food Items → Grains, Rice & Cereal. If your product does not belong under Food Items, it does not belong here either — check the level above before going deeper.
What should I use if Grains, Rice & Cereal is not quite right?
Look across the rest of Food Items first — there are 18 other categories at this level: Bakery (1876), Candied & Chocolate Covered Fruit (6219), Candy & Chocolate (4748), Condiments & Sauces (427), Cooking & Baking Ingredients (2660), Dairy Products (428), and 12 more. If none of them fits either, the problem is higher up: go back to Food Items (422) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Grains, Rice & Cereal?
1 level more. The longest route down from Grains, Rice & Cereal is Grains, Rice & Cereal > Amaranth, ending at Amaranth (4683) on level 4. Not every branch below Grains, Rice & Cereal runs that far, so the category that fits your product may stop earlier than this one does.
How big is Grains, Rice & Cereal compared with the categories next to it?
It is seventh largest of the 19 at its level, carrying 11 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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