Google product taxonomy · 2021-09-21
Unlocked Mobile Phones
The Google product category ID for Unlocked Mobile Phones is 543514, written as a path "Electronics > Communications > Telephony > Mobile Phones > Unlocked Mobile Phones". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Mobile Phones.
This level3
- Category ID
- 543514
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 5
- 5 / 5
- Others at this level
- 2
- Parent category
- Mobile Phones
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Unlocked Mobile Phones is the smallest of the 3 categories under Mobile Phones, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Pre-paid Mobile Phones | 543512 | 0 | 0 | 0 |
| Contract Mobile Phones | 543513 | 0 | 0 | 0 |
| Unlocked Mobile Phones — this page | 543514 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (543514) or the full path ("Electronics > Communications > Telephony > Mobile Phones > Unlocked Mobile Phones"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 543514 |
| SKU-1001 | Your product title | Electronics > Communications > Telephony > Mobile Phones > Unlocked Mobile Phones |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 543514, is the form that does not depend on how the file is quoted.
Questions about Unlocked Mobile Phones
What is the Google product category ID for Unlocked Mobile Phones?
543514. The full path, "Electronics > Communications > Telephony > Mobile Phones > Unlocked Mobile Phones", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Unlocked Mobile Phones available?
No. Unlocked Mobile Phones is a leaf of Google's taxonomy at level 5, so 543514 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Unlocked Mobile Phones sit in the taxonomy?
At level 5, under Mobile Phones (267). The chain from the top is Electronics → Communications → Telephony → Mobile Phones → Unlocked Mobile Phones. If your product does not belong under Mobile Phones, it does not belong here either — check the level above before going deeper.
What should I use if Unlocked Mobile Phones is not quite right?
Look across the rest of Mobile Phones first — there are 2 other categories at this level: Contract Mobile Phones (543513), Pre-paid Mobile Phones (543512). If none of them fits either, the problem is higher up: go back to Mobile Phones (267) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Unlocked Mobile Phones compared with the categories next to it?
It is the smallest of the 3 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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