Google product taxonomy · 2021-09-21
Electronics
The Google product category ID for Electronics is 222, and it is one of the 21 at the top of Google's taxonomy. Everything below it sits inside this branch, so a product that does not belong here is unlikely to fit anything deeper in it either.
This branch20
Electronics222
Arcade Equipment3356Audio223Circuit Boards & Components3702Communications262Components1801Computers278Electronics Accessories2082GPS Accessories3895GPS Navigation Systems339GPS Tracking Devices6544Marine Electronics340Networking342Print, Copy, Scan & Fax345Radar Detectors912Speed Radars500091Toll Collection Devices4488Video386Video Game Console Accessories1270Video Game Consoles1294- Category ID
- 222
- Direct subcategories
- 19
- Categories below it in total
- 417
- Depth, on a branch that runs 6
- 1 / 6
- Others at this level
- 20
- Parent category
- None, this is a root
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Electronics is fifth largest of the 21 categories at the top of the taxonomy, with 417 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
ElectronicsCommunicationsTelephonyMobile Phone AccessoriesMobile Phone Pre-Paid Cards & SIM CardsMobile Phone Pre-Paid Cards
The longest route down from here runs 5 more levels, ending at Mobile Phone Pre-Paid Cards (543515) on level 6: Electronics › Communications › Telephony › Mobile Phone Accessories › Mobile Phone Pre-Paid Cards & SIM Cards › Mobile Phone Pre-Paid Cards. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Animals & Pet Supplies | 1 | 2 | 124 | 4 |
| Arts & Entertainment | 8 | 3 | 499 | 6 |
| Business & Industrial | 111 | 25 | 223 | 4 |
| Cameras & Optics | 141 | 4 | 103 | 4 |
| Apparel & Accessories | 166 | 8 | 239 | 4 |
| Electronics — this page | 222 | 19 | 417 | 5 |
| Food, Beverages & Tobacco | 412 | 3 | 363 | 5 |
| Furniture | 436 | 25 | 120 | 3 |
| Health & Beauty | 469 | 3 | 345 | 6 |
| Home & Garden | 536 | 21 | 1034 | 5 |
| Baby & Toddler | 537 | 11 | 86 | 3 |
| Hardware | 632 | 15 | 521 | 4 |
| Mature | 772 | 2 | 37 | 4 |
| Media | 783 | 7 | 29 | 2 |
| Vehicles & Parts | 888 | 2 | 229 | 5 |
| Office Supplies | 922 | 14 | 165 | 6 |
| Sporting Goods | 988 | 4 | 800 | 6 |
| Toys & Games | 1239 | 5 | 173 | 4 |
| Software | 2092 | 3 | 34 | 3 |
| Luggage & Bags | 5181 | 13 | 21 | 2 |
| Religious & Ceremonial | 5605 | 3 | 12 | 2 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (222) or the full path ("Electronics"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 19 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 222 |
| SKU-1001 | Your product title | Electronics |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 222, is the form that does not depend on how the file is quoted.
What sits under Electronics
19 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Electronics Accessories (2082) is the largest with 167 categories beneath it, so most of what sits under Electronics sits under that one name. 13 of the 19 carry subcategories of their own and the remaining 6 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
- 3356Arcade Equipment+6 subcategories below it
- 223Audio+7 subcategories below it
- 3702Circuit Boards & Components+7 subcategories below it
- 262Communications+9 subcategories below it
- 1801Components+5 subcategories below it
- 278Computers+10 subcategories below it
- 2082Electronics Accessories+18 subcategories below it
- 3895GPS Accessories+2 subcategories below it
- 339GPS Navigation Systems
- 6544GPS Tracking Devices
- 340Marine Electronics+6 subcategories below it
- 342Networking+10 subcategories below it
- 345Print, Copy, Scan & Fax+6 subcategories below it
- 912Radar Detectors
- 500091Speed Radars
- 4488Toll Collection Devices
- 386Video+10 subcategories below it
- 1270Video Game Console Accessories+2 subcategories below it
- 1294Video Game Consoles
Questions about Electronics
What is the Google product category ID for Electronics?
222. The full path, "Electronics", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Electronics or one of its subcategories?
Prefer a subcategory when one fits: Electronics has 19 directly below it, starting with Arcade Equipment (3356), Audio (223), Circuit Boards & Components (3702), and 417 in total further down. 222 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
How much more specific can I get than Electronics?
5 levels more. The longest route down from Electronics is Electronics > Communications > Telephony > Mobile Phone Accessories > Mobile Phone Pre-Paid Cards & SIM Cards > Mobile Phone Pre-Paid Cards, ending at Mobile Phone Pre-Paid Cards (543515) on level 6. Not every branch below Electronics runs that far, so the category that fits your product may stop earlier than this one does.
How big is Electronics compared with the categories next to it?
It is fifth largest of the 21 at its level, carrying 417 categories below it. Inside it, Electronics Accessories (2082) is the biggest branch with 167 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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