Google product taxonomy · 2021-09-21
Mobile Phones
The Google product category ID for Mobile Phones is 267. It sits under Telephony and has 3 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 3 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 267
- Direct subcategories
- 3
- Categories below it in total
- 3
- Depth, on a branch that runs 5
- 4 / 5
- Others at this level
- 6
- Parent category
- Telephony
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Mobile Phones is second largest of the 7 categories under Telephony, with 3 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Mobile PhonesContract Mobile Phones
The longest route down from here runs 1 more level, ending at Contract Mobile Phones (543513) on level 5: Mobile Phones › Contract Mobile Phones. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Mobile Phone Accessories | 264 | 7 | 9 | 2 |
| Telephone Accessories | 265 | 1 | 1 | 1 |
| Mobile Phones — this page | 267 | 3 | 3 | 1 |
| Corded Phones | 271 | 0 | 0 | 0 |
| Cordless Phones | 272 | 0 | 0 | 0 |
| Satellite Phones | 1924 | 0 | 0 | 0 |
| Conference Phones | 4666 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (267) or the full path ("Electronics > Communications > Telephony > Mobile Phones"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 3 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 267 |
| SKU-1001 | Your product title | Electronics > Communications > Telephony > Mobile Phones |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 267, is the form that does not depend on how the file is quoted.
What sits under Mobile Phones
3 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
All 3 of them are leaves: none of the subcategories under Mobile Phones continues any further, so one of those 3 names is the most specific value this branch can give you.
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Mobile Phones
What is the Google product category ID for Mobile Phones?
267. The full path, "Electronics > Communications > Telephony > Mobile Phones", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Mobile Phones or one of its subcategories?
Prefer a subcategory when one fits: Mobile Phones has 3 directly below it, starting with Contract Mobile Phones (543513), Pre-paid Mobile Phones (543512), Unlocked Mobile Phones (543514), and 3 in total further down. 267 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Mobile Phones sit in the taxonomy?
At level 4, under Telephony (270). The chain from the top is Electronics → Communications → Telephony → Mobile Phones. If your product does not belong under Telephony, it does not belong here either — check the level above before going deeper.
What should I use if Mobile Phones is not quite right?
Look across the rest of Telephony first — there are 6 other categories at this level: Conference Phones (4666), Corded Phones (271), Cordless Phones (272), Mobile Phone Accessories (264), Satellite Phones (1924), Telephone Accessories (265). If none of them fits either, the problem is higher up: go back to Telephony (270) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Mobile Phones?
1 level more. The longest route down from Mobile Phones is Mobile Phones > Contract Mobile Phones, ending at Contract Mobile Phones (543513) on level 5. Not every branch below Mobile Phones runs that far, so the category that fits your product may stop earlier than this one does.
How big is Mobile Phones compared with the categories next to it?
It is second largest of the 7 at its level, carrying 3 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Mobile Phones and Mobile Phone Accessories?
They sit side by side under Telephony and start with the same word, which is why they get swapped. Mobile Phones is 267; Mobile Phone Accessories is 264. The paths are the reliable way to tell them apart — compare "Electronics > Communications > Telephony > Mobile Phones" with "Electronics > Communications > Telephony > Mobile Phone Accessories" before you submit.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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