Google product taxonomy · 2021-09-21
Electronic Cigarettes
The Google product category ID for Electronic Cigarettes is 543635, written as a path "Food, Beverages & Tobacco > Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes". It is a leaf: the taxonomy does not continue below it, so this is the most specific value on this branch, and if your product fits here there is nothing more precise to pick. It sits under Vaporizers & Electronic Cigarettes.
This level2
Electronic Cigarettes543635
- Category ID
- 543635
- Subcategories (none, this is a leaf)
- 0
- Categories below it in total
- 0
- Depth, on a branch that runs 4
- 4 / 4
- Others at this level
- 1
- Parent category
- Vaporizers & Electronic Cigarettes
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Electronic Cigarettes is the smallest of the 2 categories under Vaporizers & Electronic Cigarettes, with 0 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Vaporizers | 543634 | 0 | 0 | 0 |
| Electronic Cigarettes — this page | 543635 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (543635) or the full path ("Food, Beverages & Tobacco > Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 543635 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes" into 2 columns and the row stops lining up with its header. The numeric ID, 543635, contains no comma.
Questions about Electronic Cigarettes
What is the Google product category ID for Electronic Cigarettes?
543635. The full path, "Food, Beverages & Tobacco > Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Is anything more specific than Electronic Cigarettes available?
No. Electronic Cigarettes is a leaf of Google's taxonomy at level 4, so 543635 is the most precise value this branch offers. If it does not describe your product closely enough, the answer is a different branch, not a deeper one.
Where does Electronic Cigarettes sit in the taxonomy?
At level 4, under Vaporizers & Electronic Cigarettes (4091). The chain from the top is Food, Beverages & Tobacco → Tobacco Products → Vaporizers & Electronic Cigarettes → Electronic Cigarettes. If your product does not belong under Vaporizers & Electronic Cigarettes, it does not belong here either — check the level above before going deeper.
What should I use if Electronic Cigarettes is not quite right?
Look across the rest of Vaporizers & Electronic Cigarettes first — there are 1 other category at this level: Vaporizers (543634). If none of them fits either, the problem is higher up: go back to Vaporizers & Electronic Cigarettes (4091) and pick a different branch from there rather than settling for the closest thing on this one.
How big is Electronic Cigarettes compared with the categories next to it?
It is the smallest of the 2 at its level, carrying 0 categories below it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
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