Google product taxonomy · 2021-09-21
Tobacco Products
The Google product category ID for Tobacco Products is 435. It sits under Food, Beverages & Tobacco and has 6 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 6 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
- Category ID
- 435
- Direct subcategories
- 6
- Categories below it in total
- 8
- Depth, on a branch that runs 4
- 2 / 4
- Others at this level
- 2
- Parent category
- Food, Beverages & Tobacco
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Tobacco Products is the smallest of the 3 categories under Food, Beverages & Tobacco, with 8 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Tobacco ProductsVaporizers & Electronic CigarettesElectronic Cigarettes
The longest route down from here runs 2 more levels, ending at Electronic Cigarettes (543635) on level 4: Tobacco Products › Vaporizers & Electronic Cigarettes › Electronic Cigarettes. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Beverages | 413 | 15 | 41 | 4 |
| Food Items | 422 | 19 | 311 | 4 |
| Tobacco Products — this page | 435 | 6 | 8 | 2 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (435) or the full path ("Food, Beverages & Tobacco > Tobacco Products"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 6 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 435 |
| SKU-1001 | Your product title | "Food, Beverages & Tobacco > Tobacco Products" |
This path contains a comma, so the cell has to be quoted: unquoted, a CSV reader splits "Food, Beverages & Tobacco > Tobacco Products" into 2 columns and the row stops lining up with its header. The numeric ID, 435, contains no comma.
What sits under Tobacco Products
6 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Vaporizers & Electronic Cigarettes (4091) is the largest with 2 categories beneath it, so most of what sits under Tobacco Products sits under that one name. 1 of the 6 carry subcategories of their own and the remaining 5 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
Questions about Tobacco Products
What is the Google product category ID for Tobacco Products?
435. The full path, "Food, Beverages & Tobacco > Tobacco Products", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Tobacco Products or one of its subcategories?
Prefer a subcategory when one fits: Tobacco Products has 6 directly below it, starting with Chewing Tobacco (3916), Cigarettes (3151), Cigars (3682), and 8 in total further down. 435 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Tobacco Products sit in the taxonomy?
At level 2, under Food, Beverages & Tobacco (412). The chain from the top is Food, Beverages & Tobacco → Tobacco Products. If your product does not belong under Food, Beverages & Tobacco, it does not belong here either — check the level above before going deeper.
What should I use if Tobacco Products is not quite right?
Look across the rest of Food, Beverages & Tobacco first — there are 2 other categories at this level: Beverages (413), Food Items (422). If none of them fits either, the problem is higher up: go back to Food, Beverages & Tobacco (412) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Tobacco Products?
2 levels more. The longest route down from Tobacco Products is Tobacco Products > Vaporizers & Electronic Cigarettes > Electronic Cigarettes, ending at Electronic Cigarettes (543635) on level 4. Not every branch below Tobacco Products runs that far, so the category that fits your product may stop earlier than this one does.
How big is Tobacco Products compared with the categories next to it?
It is the smallest of the 3 at its level, carrying 8 categories below it. Inside it, Vaporizers & Electronic Cigarettes (4091) is the biggest branch with 2 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
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