Google product taxonomy · 2021-09-21
Mature
The Google product category ID for Mature is 772, and it is one of the 21 at the top of Google's taxonomy. Everything below it sits inside this branch, so a product that does not belong here is unlikely to fit anything deeper in it either.
This branch3
- Category ID
- 772
- Direct subcategories
- 2
- Categories below it in total
- 37
- Depth, on a branch that runs 5
- 1 / 5
- Others at this level
- 20
- Parent category
- None, this is a root
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Mature is 17th largest of the 21 categories at the top of the taxonomy, with 37 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
MatureWeaponsGun Care & AccessoriesGun CleaningGun Cleaning Cloths & Swabs
The longest route down from here runs 4 more levels, ending at Gun Cleaning Cloths & Swabs (499855) on level 5: Mature › Weapons › Gun Care & Accessories › Gun Cleaning › Gun Cleaning Cloths & Swabs. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Animals & Pet Supplies | 1 | 2 | 124 | 4 |
| Arts & Entertainment | 8 | 3 | 499 | 6 |
| Business & Industrial | 111 | 25 | 223 | 4 |
| Cameras & Optics | 141 | 4 | 103 | 4 |
| Apparel & Accessories | 166 | 8 | 239 | 4 |
| Electronics | 222 | 19 | 417 | 5 |
| Food, Beverages & Tobacco | 412 | 3 | 363 | 5 |
| Furniture | 436 | 25 | 120 | 3 |
| Health & Beauty | 469 | 3 | 345 | 6 |
| Home & Garden | 536 | 21 | 1034 | 5 |
| Baby & Toddler | 537 | 11 | 86 | 3 |
| Hardware | 632 | 15 | 521 | 4 |
| Mature — this page | 772 | 2 | 37 | 4 |
| Media | 783 | 7 | 29 | 2 |
| Vehicles & Parts | 888 | 2 | 229 | 5 |
| Office Supplies | 922 | 14 | 165 | 6 |
| Sporting Goods | 988 | 4 | 800 | 6 |
| Toys & Games | 1239 | 5 | 173 | 4 |
| Software | 2092 | 3 | 34 | 3 |
| Luggage & Bags | 5181 | 13 | 21 | 2 |
| Religious & Ceremonial | 5605 | 3 | 12 | 2 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (772) or the full path ("Mature"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 2 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 772 |
| SKU-1001 | Your product title | Mature |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 772, is the form that does not depend on how the file is quoted.
What sits under Mature
2 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Weapons (780) is the largest with 27 categories beneath it, so most of what sits under Mature sits under that one name. Every one of the 2 carries subcategories of its own.
Questions about Mature
What is the Google product category ID for Mature?
772. The full path, "Mature", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Mature or one of its subcategories?
Prefer a subcategory when one fits: Mature has 2 directly below it, starting with Erotic (773), Weapons (780), and 37 in total further down. 772 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
How much more specific can I get than Mature?
4 levels more. The longest route down from Mature is Mature > Weapons > Gun Care & Accessories > Gun Cleaning > Gun Cleaning Cloths & Swabs, ending at Gun Cleaning Cloths & Swabs (499855) on level 5. Not every branch below Mature runs that far, so the category that fits your product may stop earlier than this one does.
How big is Mature compared with the categories next to it?
It is 17th largest of the 21 at its level, carrying 37 categories below it. Inside it, Weapons (780) is the biggest branch with 27 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
Not sure this is the one?
Describe the product and get the category with its ID, a confidence figure and the runners-up it was weighed against.
Free, no account. Or map a whole catalog