Google product taxonomy · 2021-09-21
Mobile Phone Accessories
The Google product category ID for Mobile Phone Accessories is 264. It sits under Telephony and has 7 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 7 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
This branch8
- Category ID
- 264
- Direct subcategories
- 7
- Categories below it in total
- 9
- Depth, on a branch that runs 6
- 4 / 6
- Others at this level
- 6
- Parent category
- Telephony
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Mobile Phone Accessories is the largest of the 7 categories under Telephony, with 9 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Mobile Phone AccessoriesMobile Phone Pre-Paid Cards & SIM CardsMobile Phone Pre-Paid Cards
The longest route down from here runs 2 more levels, ending at Mobile Phone Pre-Paid Cards (543515) on level 6: Mobile Phone Accessories › Mobile Phone Pre-Paid Cards & SIM Cards › Mobile Phone Pre-Paid Cards. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Mobile Phone Accessories — this page | 264 | 7 | 9 | 2 |
| Telephone Accessories | 265 | 1 | 1 | 1 |
| Mobile Phones | 267 | 3 | 3 | 1 |
| Corded Phones | 271 | 0 | 0 | 0 |
| Cordless Phones | 272 | 0 | 0 | 0 |
| Satellite Phones | 1924 | 0 | 0 | 0 |
| Conference Phones | 4666 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (264) or the full path ("Electronics > Communications > Telephony > Mobile Phone Accessories"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 7 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 264 |
| SKU-1001 | Your product title | Electronics > Communications > Telephony > Mobile Phone Accessories |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 264, is the form that does not depend on how the file is quoted.
What sits under Mobile Phone Accessories
7 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Mobile Phone Pre-Paid Cards & SIM Cards (6030) is the largest with 2 categories beneath it, so most of what sits under Mobile Phone Accessories sits under that one name. 1 of the 7 carry subcategories of their own and the remaining 6 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Mobile Phone Accessories
What is the Google product category ID for Mobile Phone Accessories?
264. The full path, "Electronics > Communications > Telephony > Mobile Phone Accessories", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Mobile Phone Accessories or one of its subcategories?
Prefer a subcategory when one fits: Mobile Phone Accessories has 7 directly below it, starting with Mobile Phone Camera Accessories (8111), Mobile Phone Cases (2353), Mobile Phone Charms & Straps (4550), and 9 in total further down. 264 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Mobile Phone Accessories sit in the taxonomy?
At level 4, under Telephony (270). The chain from the top is Electronics → Communications → Telephony → Mobile Phone Accessories. If your product does not belong under Telephony, it does not belong here either — check the level above before going deeper.
What should I use if Mobile Phone Accessories is not quite right?
Look across the rest of Telephony first — there are 6 other categories at this level: Conference Phones (4666), Corded Phones (271), Cordless Phones (272), Mobile Phones (267), Satellite Phones (1924), Telephone Accessories (265). If none of them fits either, the problem is higher up: go back to Telephony (270) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Mobile Phone Accessories?
2 levels more. The longest route down from Mobile Phone Accessories is Mobile Phone Accessories > Mobile Phone Pre-Paid Cards & SIM Cards > Mobile Phone Pre-Paid Cards, ending at Mobile Phone Pre-Paid Cards (543515) on level 6. Not every branch below Mobile Phone Accessories runs that far, so the category that fits your product may stop earlier than this one does.
How big is Mobile Phone Accessories compared with the categories next to it?
It is the largest of the 7 at its level, carrying 9 categories below it. Inside it, Mobile Phone Pre-Paid Cards & SIM Cards (6030) is the biggest branch with 2 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Mobile Phone Accessories and Mobile Phones?
They sit side by side under Telephony and start with the same word, which is why they get swapped. Mobile Phone Accessories is 264; Mobile Phones is 267. The paths are the reliable way to tell them apart — compare "Electronics > Communications > Telephony > Mobile Phone Accessories" with "Electronics > Communications > Telephony > Mobile Phones" before you submit.
Not sure this is the one?
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