Google product taxonomy · 2021-09-21
Kitchen Appliances
The Google product category ID for Kitchen Appliances is 730. It sits under Kitchen & Dining and has 52 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 52 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
This branch53
Kitchen Appliances730
Beverage Warmers5287Breadmakers732Chocolate Tempering Machines5090Coffee Makers & Espresso Machines736Cooktops679Cotton Candy Machines3319Deep Fryers738Deli Slicers3181Dishwashers680Electric Griddles & Grills7165Electric Kettles751Electric Skillets & Woks4421Fondue Pots & Sets4720Food Cookers & Steamers4532Food Dehydrators743Food Grinders & Mills744Food Mixers & Blenders505666Food Smokers687Food Warmers5103Freezers681Frozen Drink Makers5156Garbage Disposals610Gas Griddles6524Hot Drink Makers6543Hot Plates747Ice Cream Makers748Ice Crushers & Shavers749Ice Makers4161Juicers750Knife Sharpeners752Microwave Ovens753Milk Frothers & Steamers3526Mochi Makers4482Outdoor Grills2985Ovens683Pasta Makers755Popcorn Makers756Portable Cooking Stoves1015Range Hoods684Ranges685Refrigerators686Roaster Ovens & Rotisseries4495Soda Makers5577Soy Milk Makers5057Tea Makers4528Toasters & Grills5289Trash Compactors688Vacuum Sealers763Water Coolers3293Water Filters765Wine Fridges4539Yogurt Makers766- Category ID
- 730
- Direct subcategories
- 52
- Categories below it in total
- 78
- Depth, on a branch that runs 5
- 3 / 5
- Others at this level
- 9
- Parent category
- Kitchen & Dining
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Kitchen Appliances is second largest of the 10 categories under Kitchen & Dining, with 78 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Kitchen AppliancesCoffee Makers & Espresso MachinesDrip Coffee Makers
The longest route down from here runs 2 more levels, ending at Drip Coffee Makers (1388) on level 5: Kitchen Appliances › Coffee Makers & Espresso Machines › Drip Coffee Makers. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Barware | 649 | 16 | 21 | 2 |
| Kitchen Tools & Utensils | 668 | 77 | 104 | 3 |
| Tableware | 672 | 10 | 41 | 2 |
| Kitchen Appliances — this page | 730 | 52 | 78 | 2 |
| Food Storage | 2626 | 8 | 12 | 2 |
| Kitchen Appliance Accessories | 2901 | 33 | 62 | 2 |
| Food & Beverage Carriers | 2920 | 12 | 14 | 2 |
| Cookware & Bakeware | 6070 | 5 | 43 | 3 |
| Food Storage Accessories | 6478 | 4 | 4 | 1 |
| Prefabricated Kitchens & Kitchenettes | 8161 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (730) or the full path ("Home & Garden > Kitchen & Dining > Kitchen Appliances"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 52 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 730 |
| SKU-1001 | Your product title | Home & Garden > Kitchen & Dining > Kitchen Appliances |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 730, is the form that does not depend on how the file is quoted.
What sits under Kitchen Appliances
52 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Toasters & Grills (5289) is the largest with 10 categories beneath it, so most of what sits under Kitchen Appliances sits under that one name. 4 of the 52 carry subcategories of their own and the remaining 48 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
- 5287Beverage Warmers
- 732Breadmakers
- 5090Chocolate Tempering Machines
- 736Coffee Makers & Espresso Machines+6 subcategories below it
- 679Cooktops
- 3319Cotton Candy Machines
- 738Deep Fryers
- 3181Deli Slicers
- 680Dishwashers
- 7165Electric Griddles & Grills
- 751Electric Kettles
- 4421Electric Skillets & Woks
- 4720Fondue Pots & Sets
- 4532Food Cookers & Steamers+6 subcategories below it
- 743Food Dehydrators
- 744Food Grinders & Mills
- 505666Food Mixers & Blenders
- 687Food Smokers
- 5103Food Warmers+4 subcategories below it
- 681Freezers
- 5156Frozen Drink Makers
- 610Garbage Disposals
- 6524Gas Griddles
- 6543Hot Drink Makers
- 747Hot Plates
- 748Ice Cream Makers
- 749Ice Crushers & Shavers
- 4161Ice Makers
- 750Juicers
- 752Knife Sharpeners
- 753Microwave Ovens
- 3526Milk Frothers & Steamers
- 4482Mochi Makers
- 2985Outdoor Grills
- 683Ovens
- 755Pasta Makers
- 756Popcorn Makers
- 1015Portable Cooking Stoves
- 684Range Hoods
- 685Ranges
- 686Refrigerators
- 4495Roaster Ovens & Rotisseries
- 5577Soda Makers
- 5057Soy Milk Makers
- 4528Tea Makers
- 5289Toasters & Grills+10 subcategories below it
- 688Trash Compactors
- 763Vacuum Sealers
- 3293Water Coolers
- 765Water Filters
- 4539Wine Fridges
- 766Yogurt Makers
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Kitchen Appliances
What is the Google product category ID for Kitchen Appliances?
730. The full path, "Home & Garden > Kitchen & Dining > Kitchen Appliances", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Kitchen Appliances or one of its subcategories?
Prefer a subcategory when one fits: Kitchen Appliances has 52 directly below it, starting with Beverage Warmers (5287), Breadmakers (732), Chocolate Tempering Machines (5090), and 78 in total further down. 730 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Kitchen Appliances sit in the taxonomy?
At level 3, under Kitchen & Dining (638). The chain from the top is Home & Garden → Kitchen & Dining → Kitchen Appliances. If your product does not belong under Kitchen & Dining, it does not belong here either — check the level above before going deeper.
What should I use if Kitchen Appliances is not quite right?
Look across the rest of Kitchen & Dining first — there are 9 other categories at this level: Barware (649), Cookware & Bakeware (6070), Food & Beverage Carriers (2920), Food Storage (2626), Food Storage Accessories (6478), Kitchen Appliance Accessories (2901), and 3 more. If none of them fits either, the problem is higher up: go back to Kitchen & Dining (638) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Kitchen Appliances?
2 levels more. The longest route down from Kitchen Appliances is Kitchen Appliances > Coffee Makers & Espresso Machines > Drip Coffee Makers, ending at Drip Coffee Makers (1388) on level 5. Not every branch below Kitchen Appliances runs that far, so the category that fits your product may stop earlier than this one does.
How big is Kitchen Appliances compared with the categories next to it?
It is second largest of the 10 at its level, carrying 78 categories below it. Inside it, Toasters & Grills (5289) is the biggest branch with 10 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Kitchen Appliances and Kitchen Appliance Accessories?
They sit side by side under Kitchen & Dining and start with the same word, which is why they get swapped. Kitchen Appliances is 730; Kitchen Appliance Accessories is 2901. The paths are the reliable way to tell them apart — compare "Home & Garden > Kitchen & Dining > Kitchen Appliances" with "Home & Garden > Kitchen & Dining > Kitchen Appliance Accessories" before you submit.
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