Google product taxonomy · 2021-09-21
Kitchen Tools & Utensils
The Google product category ID for Kitchen Tools & Utensils is 668. It sits under Kitchen & Dining and has 77 subcategories of its own, so it is a predefined value you can send as it stands — but one of those 77 is usually the closer answer, and an interior category fits when a product genuinely spans the ones below.
This branch78
Kitchen Tools & Utensils668
Aprons639Baking Peels3768Basters3347Basting Brushes3430Beverage Dispensers7149Cake Decorating Supplies4630Cake Servers6408Can Crushers4247Can Openers733Carving Forks5078Channel Knives6522Colanders & Strainers653Condiment Dispensers4777Cookie Cutters3850Cookie Presses6342Cooking Thermometer Accessories7331Cooking Thermometers3091Cooking Timers3713Cooking Torches5928Cooling Racks3835Cutting Boards666Dish Racks & Drain Boards3268Dough Wheels6723Electric Knife Accessories6411Electric Knives741Flour Sifters5370Food & Drink Stencils505316Food Crackers3381Food Dispensers3723Food Graters & Zesters3156Food Peelers & Corers3521Food Steaming Bags7329Food Sticks & Skewers6554Funnels503005Garlic Presses3385Gelatin Molds6787Ice Cube Trays4746Jerky Guns7485Kitchen Knives665Kitchen Molds8006Kitchen Organizers2948Kitchen Scrapers3256Kitchen Shears5251Kitchen Slicers3206Kitchen Utensil Sets4765Ladles3620Mashers3294Measuring Cups & Spoons3475Meat Tenderizers3248Mixing Bowls4530Mortars & Pestles3999Oil & Vinegar Dispensers6526Oven Bags4771Oven Mitts & Pot Holders670Pasta Molds & Stamps6749Pastry Blenders4332Pastry Cloths4708Pizza Cutter Accessories7365Pizza Cutters3421Ricers5109Rolling Pin Accessories4705Rolling Pins3467Salad Dressing Mixers & Shakers6497Salad Spinners3914Scoops3175Sink Caddies6746Sink Mats & Grids5080Slotted Spoons6388Spatulas3196Spice Grinder Accessories4788Spice Grinders4762Spoon Rests4334Sugar Dispensers6974Sushi Mats7247Tea Strainers4559Tongs4005Whisks3597- Category ID
- 668
- Direct subcategories
- 77
- Categories below it in total
- 104
- Depth, on a branch that runs 6
- 3 / 6
- Others at this level
- 9
- Parent category
- Kitchen & Dining
- Taxonomy version
- 2021-09-21
- Sent in your feed as
- google_product_category
Where this sits in the taxonomy
Measured by how much sits beneath them, Kitchen Tools & Utensils is the largest of the 10 categories under Kitchen & Dining, with 104 categories below it. Size is not correctness — a small category is the right answer when it is the right answer — but it does tell you how much of the taxonomy you are still choosing between once you pick this branch.
Kitchen Tools & UtensilsFood CrackersNutcrackersDecorative Nutcrackers
The longest route down from here runs 3 more levels, ending at Decorative Nutcrackers (4214) on level 6: Kitchen Tools & Utensils › Food Crackers › Nutcrackers › Decorative Nutcrackers. Most branches stop sooner than that — the figure to compare it against is the seven levels Google's taxonomy allows, not the depth of the branch next door.
| Category | ID | Direct | Below | Levels |
|---|---|---|---|---|
| Barware | 649 | 16 | 21 | 2 |
| Kitchen Tools & Utensils — this page | 668 | 77 | 104 | 3 |
| Tableware | 672 | 10 | 41 | 2 |
| Kitchen Appliances | 730 | 52 | 78 | 2 |
| Food Storage | 2626 | 8 | 12 | 2 |
| Kitchen Appliance Accessories | 2901 | 33 | 62 | 2 |
| Food & Beverage Carriers | 2920 | 12 | 14 | 2 |
| Cookware & Bakeware | 6070 | 5 | 43 | 3 |
| Food Storage Accessories | 6478 | 4 | 4 | 1 |
| Prefabricated Kitchens & Kitchenettes | 8161 | 0 | 0 | 0 |
Using this value
Either form of this value goes in the google_product_category attribute: the numeric ID (668) or the full path ("Home & Garden > Kitchen & Dining > Kitchen Tools & Utensils"). Both are predefined values for the same category. The ID is the sturdier of the two, because renaming any segment above this one changes the path text and leaves the number alone. Before sending it, check whether one of the 77 subcategories below fits — a narrower category groups the product with fewer, closer things.
Bear in mind that google_product_category is an optional attribute. Google assigns a category automatically, and your value is treated as a signal rather than an override. When an override actually applies.
In your feed, it looks like this
Either row below is accepted. The first is the one to send.
| id | title | google_product_category |
|---|---|---|
| SKU-1001 | Your product title | 668 |
| SKU-1001 | Your product title | Home & Garden > Kitchen & Dining > Kitchen Tools & Utensils |
This path has no comma, so an unquoted cell holds it as it stands — which is not true of every category in the taxonomy. The numeric ID, 668, is the form that does not depend on how the file is quoted.
What sits under Kitchen Tools & Utensils
77 subcategories. A narrower category groups the product with fewer, closer things, so prefer one of these when it fits.
They are not the same size. Kitchen Organizers (2948) is the largest with 14 categories beneath it, so most of what sits under Kitchen Tools & Utensils sits under that one name. 6 of the 77 carry subcategories of their own and the remaining 71 are leaves, which is worth knowing before you go looking for a narrower value that is not there.
- 639Aprons
- 3768Baking Peels
- 3347Basters
- 3430Basting Brushes
- 7149Beverage Dispensers
- 4630Cake Decorating Supplies
- 6408Cake Servers
- 4247Can Crushers
- 733Can Openers
- 5078Carving Forks
- 6522Channel Knives
- 653Colanders & Strainers
- 4777Condiment Dispensers
- 3850Cookie Cutters
- 6342Cookie Presses
- 7331Cooking Thermometer Accessories
- 3091Cooking Thermometers
- 3713Cooking Timers
- 5928Cooking Torches
- 3835Cooling Racks
- 666Cutting Boards
- 3268Dish Racks & Drain Boards
- 6723Dough Wheels
- 6411Electric Knife Accessories+1 subcategories below it
- 741Electric Knives
- 5370Flour Sifters
- 505316Food & Drink Stencils
- 3381Food Crackers+2 subcategories below it
- 3723Food Dispensers
- 3156Food Graters & Zesters
- 3521Food Peelers & Corers
- 7329Food Steaming Bags
- 6554Food Sticks & Skewers
- 503005Funnels
- 3385Garlic Presses
- 6787Gelatin Molds
- 4746Ice Cube Trays
- 7485Jerky Guns
- 665Kitchen Knives
- 8006Kitchen Molds
- 2948Kitchen Organizers+14 subcategories below it
- 3256Kitchen Scrapers+3 subcategories below it
- 5251Kitchen Shears
- 3206Kitchen Slicers
- 4765Kitchen Utensil Sets
- 3620Ladles
- 3294Mashers
- 3475Measuring Cups & Spoons
- 3248Meat Tenderizers
- 4530Mixing Bowls
- 3999Mortars & Pestles
- 6526Oil & Vinegar Dispensers
- 4771Oven Bags
- 670Oven Mitts & Pot Holders
- 6749Pasta Molds & Stamps
- 4332Pastry Blenders
- 4708Pastry Cloths
- 7365Pizza Cutter Accessories
- 3421Pizza Cutters
- 5109Ricers
- 4705Rolling Pin Accessories+2 subcategories below it
- 3467Rolling Pins
- 6497Salad Dressing Mixers & Shakers
- 3914Salad Spinners
- 3175Scoops+4 subcategories below it
- 6746Sink Caddies
- 5080Sink Mats & Grids
- 6388Slotted Spoons
- 3196Spatulas
- 4788Spice Grinder Accessories
- 4762Spice Grinders
- 4334Spoon Rests
- 6974Sugar Dispensers
- 7247Sushi Mats
- 4559Tea Strainers
- 4005Tongs
- 3597Whisks
Easy to mix up with
These sit under the same parent and start with the same word, which is exactly when the wrong one gets picked.
Questions about Kitchen Tools & Utensils
What is the Google product category ID for Kitchen Tools & Utensils?
668. The full path, "Home & Garden > Kitchen & Dining > Kitchen Tools & Utensils", is the same category written the other way. The ID is shorter, and renaming a segment above this one changes the path text while leaving the number alone.
Should I use Kitchen Tools & Utensils or one of its subcategories?
Prefer a subcategory when one fits: Kitchen Tools & Utensils has 77 directly below it, starting with Aprons (639), Baking Peels (3768), Basters (3347), and 104 in total further down. 668 is itself a predefined value, so an interior category is not an error — it just groups the product more broadly than a subcategory would.
Where does Kitchen Tools & Utensils sit in the taxonomy?
At level 3, under Kitchen & Dining (638). The chain from the top is Home & Garden → Kitchen & Dining → Kitchen Tools & Utensils. If your product does not belong under Kitchen & Dining, it does not belong here either — check the level above before going deeper.
What should I use if Kitchen Tools & Utensils is not quite right?
Look across the rest of Kitchen & Dining first — there are 9 other categories at this level: Barware (649), Cookware & Bakeware (6070), Food & Beverage Carriers (2920), Food Storage (2626), Food Storage Accessories (6478), Kitchen Appliance Accessories (2901), and 3 more. If none of them fits either, the problem is higher up: go back to Kitchen & Dining (638) and pick a different branch from there rather than settling for the closest thing on this one.
How much more specific can I get than Kitchen Tools & Utensils?
3 levels more. The longest route down from Kitchen Tools & Utensils is Kitchen Tools & Utensils > Food Crackers > Nutcrackers > Decorative Nutcrackers, ending at Decorative Nutcrackers (4214) on level 6. Not every branch below Kitchen Tools & Utensils runs that far, so the category that fits your product may stop earlier than this one does.
How big is Kitchen Tools & Utensils compared with the categories next to it?
It is the largest of the 10 at its level, carrying 104 categories below it. Inside it, Kitchen Organizers (2948) is the biggest branch with 14 beneath it. A bigger category is not a better one — it just means more of the taxonomy is still open below you after you pick it.
What is the difference between Kitchen Tools & Utensils and Kitchen Appliance Accessories?
They sit side by side under Kitchen & Dining and start with the same word, which is why they get swapped. Kitchen Tools & Utensils is 668; Kitchen Appliance Accessories is 2901. The paths are the reliable way to tell them apart — compare "Home & Garden > Kitchen & Dining > Kitchen Tools & Utensils" with "Home & Garden > Kitchen & Dining > Kitchen Appliance Accessories" before you submit.
Not sure this is the one?
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